Dan Dulau

The Lechintza wine cellar employs the name of the Lechinta wine making region. Located in the Transylvanian Plateau, it distinguishes itself through its rich history marked by the presence of the Transylvanian Saxons but also of a specific micro climate which gives wines a flavor that is unique in Romania.


The creation briefing of a new visual identity entailed - besides graphically highlighting the values of the wines - finding elements that could individualize them. The products logo employs the graphic symbol of Bacchus, as a protector of the wine. Stripped of unnecessary details and simple in their message, the set of labels proposes a direct expression of the Lechintza wines certain qualities.

Crama Lechintza face apel la numele zonei viticole Lechinta. Localizata n Podisul Transilvaniei, aceasta se remarca printr-o istorie bogata, legata n primul rnd de prezenta n regiune a sasilor dar si de un microclimat special, ce da vinurilor o savoare unica n Romnia.


Brieful de creatie a unei noi identitati vizuale proprii cramei a cerut - pe lnga reliefarea prin mijloace grafice a pretiozitatii vinurilor gasirea unor elemente ce individualizeaza vinurile. Semnul, sub care apar produsele, face apel la simbolul figurativ al lui Bachus, ca ocrotitor al vinului. Epurate de detalii, simple n mesaj, seria de etichete si propune o comunicare directa a calitatilor certe ale vinului de Lechinta.