Dan Dulau

Sokalo is a multinational initiative in the field of fashion, but not only. Promoting young artists and bringing them together in a conspicuous community are just two of the goals had in view by this young company.

The companys visual identity concept relies on continuity spirit also highlighted by the design of the logo. The concise line and the shape trick, resulted from the use of a simple and fair letter body, reinforces the values of the company. The explicit demand was that of identifying a visual mark that would be easily readable and versatile in its application.

SOKALO este o initiativa multinationala n domeniul modei, dar nu numai. Promovarea tinerilor artisti, coagularea lor ntr-o comunitate vizibila sunt doar doua dintre scopurile tinerei companii.

Conceptul de identitate vizuala a companiei se sprijina pe spiritul de continuitate reliefat si de desenul logo-ului. Linia concisa si jocul formal rezultat n urma folosirii unui corp de litera de factura simpla si sincera, ntaresc valorile companiei. Cerinta expresa a fost identificarea unui semn grafic puternic, lizibil si versatil n aplicare.